

Why I Created The Skinologist
Over the years, I found myself becoming increasingly disconnected from the direction much of the beauty industry was taking.
Too much focus was being placed on quick fixes, unrealistic expectations, and one-size-fits-all treatments. While individuality, skin health, and honest professional advice were often being overlooked.
At the same time, many women were feeling overwhelmed by conflicting skincare advice online, influencer-led trends, and products that were often making sensitive or hormonally changing skin worse rather than better.
I knew there had to be a more supportive and realistic approach.
That’s why I created The Skinologist, a calm, personalised skin clinic where women can receive expert guidance, tailored treatments, and long-term skin support without pressure, judgement, or unrealistic promises.
A More Personalised Approach To Skin Health
As we move through our 40s and beyond, our skin naturally begins to change.
Products that once worked perfectly may suddenly start causing irritation. Skin can become more reactive, drier, thinner, less firm, or simply feel unfamiliar. And with so much conflicting advice available, it can become difficult to know what your skin actually needs anymore.
My role is to simplify that for you.
Through detailed consultations, personalised treatment plans, professional skincare, and ongoing support, I help clients better understand their skin and support it in a way that feels realistic, manageable, and sustainable long term.
I'm not into harsh sales tactics, I don't want you to look “perfect.” I strive to give you honest advice, personalised care, and treatments designed to support healthier skin ageing over time.
What Makes The Skinologist Different?
The Skinologist is intentionally different from fast-paced, high-volume beauty clinics.
I work closely with every client on a one-to-one basis, allowing time to properly assess your skin, understand your concerns, and tailor treatments carefully as your skin changes over time.
All my treatments are fully personalised for each individual and any recommendation's are considered carefully. My aim is to treat every client as an individual, not a treatment slot.
For many women, this becomes more than just a facial appointment. It becomes a consistent space for support, guidance, and expert skin care they can genuinely trust.
Expert-Led, Non-Invasive Skin Treatments
I specialise in advanced non-invasive skin treatments and professional skin health support, including:
✔ Personalised Signature Facials
✔ Skin resurfacing for pigmentation, redness, acne, and visible signs of ageing
✔ HIFU skin tightening and collagen stimulation
✔ Regenerative skin treatments including PDRN and mesotherapy
✔ Barrier repair and menopausal skin support
✔ Long-term Skin Plans and Skin Club memberships
Every treatment approach is designed around supporting healthier skin function, natural-looking results, and long-term skin confidence rather than chasing perfection or temporary trends.
What To Expect As A Client
Your journey always begins with a consultation and detailed skin assessment.
This allows me to properly understand your skin condition, sensitivities, lifestyle, treatment history, and long-term goals before recommending any treatment approach.
From there, I create a personalised treatment plan tailored specifically to your skin’s needs, adjusting treatments over time as your skin responds and changes.
My aim is always to help you feel informed, supported, and confident in the decisions you make for your skin.
Your skin is as unique as you.
I don’t believe healthy skin has to mean frozen expressions, aggressive treatments, or looking like somebody else.
I believe in supporting skin in a way that helps women feel healthier, more comfortable, and more confident in themselves, while still looking like themselves.
Because good skin isn’t about perfection, it’s all about feeling comfortable in your own skin.
Visit The Skinologist In Chester
If you’re looking for a more personalised, supportive, and expert-led approach to skin health, I’d love to welcome you to my private skin clinic in Chester.
Whether you’re struggling with redness, sensitivity, hormonal skin changes, loss of firmness, or simply feel unsure where to begin, we’ll work together to create a treatment approach that feels right for your skin and your lifestyle.
Fiona Hughes
Multi Award-Winning Facialist & Skin Specialist
The Skinologist — Chester
Multi-award-winning Chester Skin clinic and skin specialist
I only started to enter awards in 2020. As I didn't feel confident enough I would win! It was only through encouragement from close clients, colleagues and my beauty network that I started to apply. Not only for personal awards but for my Chester skin clinic too.
I was completely overwhelmed when I was nominated for an award! As I sat in the audience, I didn't think in a million years I would win. So, when my name was called out as the winner I am completely shocked and totally excited! My husband filmed the whole thing so you can see it for yourself.
I have since gone on to apply to more awards. Then I became multi-award winning for my Chester skin clinic and personally as a Skin Specialist. I think the secret to my success is that I passionately care about achieving amazing skin results for my clients! This shows in the results I achieve and feedback they give me and post on social media.
Here is a list of all my awards! With a link (where available) to the winners page on the awarding bodies website. Please note some 2020 awards are in a previous name of Renew Skincare. Before I got The Skinologist stuck in my head and had to change the name of my clinic, you can read all about in my blog post. This is why I feel confident to call myself Chester's Personal skin expert!
- Skin Specialist - Gold winner - North West - The British Beauty awards 2021
- Aesthetic Salon of the year 2021 - Gold Winner - North West - UK Prestige Awards
- Aesthetic Salon of the year 2021 - National Winner - UK Prestige Awards
- English Hair and Beauty awards winner skin clinic of the year 2020 and 2022
- Skin Specialist of the year - Bronze Winner - national - The British Hair and Beauty Awards 2020
- Aesthetic Salon of the year - Silver Winner - Scotland, NE and NW - The British Hair and Beauty Awards 2020










Watch an interview with fiona and find out about The Skinologists top treatments!
Blog posts
Looking for some tips, information, or advice? Then please do check out our blogs page. It's chocked full or free useful information and tips! Best of all it's easy to share with friends and family too. Simply use the share buttons underneath each article.
Cheshire, Mersyeside & the Wirral, North wales, and staffordshire
These are all the local counties that clients have travelled from for treatments at our Chester skin clinic! Our skin clinic is based in Cheshire so that is understandable. But some of the clients have travelled some distance! We have had clients from Southport located northerly in Merseyside. We regularly get clients from as far out as Colwyn bay in North Wales too. One client from Stoke-on-Trent remarked it had 'only' taken an hour to travel over from Staffordshire to get to us.
With clients travelling up to an hour and a half to visit us it's massively flattering. That's only one way as well! Some of these clients used to live locally and just couldn't find the same level of treatment. This is of course a huge compliment and Fiona is grateful and honoured to hear that. Probably the record for a returning client is London. A client moved down to London to be with her daughter while she studied and would return periodically for treatment (and to visit her husband).
External links
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